What It’s Really Like to Attend a Louis Vuitton Cruise Show

I’d argue that no other designer appreciates the convergence of architecture and fashion like Nicolas Ghesquière of Louis Vuitton. Past locations for the brand’s Cruise shows include architectural landmarks like the futuristic Niterói Contemporary Art Museum in Rio de Janeiro and a Palm Springs estate designed by the legendary John Lautner. For Cruise 2023, Louis Vuitton returned to California, but this time closer to the ocean—well, actually, perched directly on top of crashing waves—at the Salk Institute in San Diego.

I was born and raised in San Diego and return often, so I was particularly ecstatic about the location choice. How often do I get to work from my childhood bedroom in the morning and go to a Louis Vuitton show at night? Not very. Below, I’ve detailed everything you should know about the magical event that surpassed all of my expectations. 

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