The It-Girl Shopping List: 23 Low-Key Finds That Are So Good

Once a fashion item becomes trendy, the internet will make its popularity very apparent. Take the Valentino Tan-Go Platform Pumps or the Balenciaga Cagole bag—I couldn’t swipe through my feed or browse online without seeing the two front and center. It was almost comedic.

Of course, part of an item’s widespread presence has something to do with the influence of the fashion It girls. Usually the first to stumble upon something new and the first to show it on the internet, their endorsement of a piece is a clue that it’s about to pop. 

Since we already dove into the biggest cult items going viral, I thought I would touch on the low-key finds endorsed by It girls that are on their way to stardom. And yes, they give big trendsetter energy. Keep clicking to see them all.

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