An Honest Review of the Viral Basma Beauty Foundation Stick


Okay, I have a confession to make. Normally, if I receive news of an item that’s recently gone viral on TikTok, I’m naturally a bit skeptical. After all, there are some great things about the platform, but I think the word “viral” is starting to lose a bit of meaning in today’s oversaturated market. Once in a while, though, there’s a popular product on TikTok that catches my attention anyway and makes me excited to give it a spin. This time around, it happened to be Basma Beauty’s Foundation Stick ($40). And I’m not the only one paying attention—the brand and its star beauty staple have caught the eyes of celebs such as Kourtney Kardashian, Paris Hilton, Vanessa Hudgens, Regina King, and the D’Amelio sisters. Not only is it a great foundation, but the brand and its founder, Basma Hameed, have a greater story and mission that I really resonate with.

I love that above all else, this is a brand that celebrates real people and real skin. Too often we see ads for makeup and skincare featuring models whose skin has been heavily photoshopped. It creates such an unrealistic beauty standard, and I’m glad to see this old paradigm shifting with brands like Basma Beauty. “I want this brand to celebrate individuality,” shares Hameed. “This brand is not about perfection (unless we’re talking about perfect foundation shade matches!). It’s about celebrating real life, real triumphs, real skin, and real beauty. All of this is so ingrained in who we are as a brand. For instance, for our first brand campaign shoot, instead of hiring 40 models, we simply asked our friends and family. We wanted to see people from all ethnicities, styles, and skin textures represent each shade. For me, it’s important that everyone can look at our brand and see themselves in it.”

For a bit more about Hameed’s incredible story, how this brand was born, and my review of the foundation stick, keep reading below.



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